Most investors understand that to become successful, you must network. But so often networking gets cast aside as one of those tedious
and dreadful tasks that are somehow less important than buying properties, vetting tenants, and adding value. For the eternally-shy amongst us,
networking is daunting, uncomfortable, and inauthentic. For the ever effervescent energy balls, enthusiasm can quickly fizzle out when acquaintances
fail to develop into meaningful relationships. Nevertheless, we contend that networking is a fundamental pillar of investment success. In
fact, we believe in networking so much so that we have built our entire business model on promoting networking opportunities for private investors.
Many of us don’t realise that there is networking and then there is effective networking. The former gets you out of the house to talk to
strangers, the latter builds the foundation for strong business relationships and opportunities. Investor, property entrepreneur, and author
of How to grow your business through networking, Mark Trafford points out that so many of his successes are down to being an active and strategic networker. “Your network is your investment mastermind that
will inspire your growth and help you out in sticky situations. When you come along to a networking event, you are being invited to tap into
this communal vat of knowledge and experience so why would you pass that up by standing on the sideline?” There is so much more to effective
networking than just showing up. “So often I see investors keeping to themselves at these events and I ask myself, Why bother?” says
Mark, “There are many opportunities in the room just waiting to be explored. Investors are doing themselves a great disservice by not
reaching out and...
