Ever wonder how successful people get to where they are today but still retain full control of their business interests? How is it that they manage to
do anything and everything before you even finish your breakfast porridge? Surely, they can’t all be super humans and pack in 18-hour work days to
get to where they are today?! Of course not! You have the same number of hours each day to play with as Richard Branson. You get to where he is today
by strategically leveraging your time so that you are focusing on high-value tasks.
We are confronted by choices every day. Implicit in every single decision we make are opportunities as well as trade-offs. You either go with Plan A and
forgo outcome B or vice versa. Fundamentally the question we ask ourselves when faced with each and every choice is Is doing xxx worth my while?
Straight away, you can see that you have already embraced the concept that your time is worth money. But how much money?
Why put a dollar figure on your time?
It may seem indelicate and perhaps even vulgar, to conceptually monetise your time. But if you often find yourself lacking in focus and distracted from
your goals then putting a dollar figure on your time can be particularly useful.
Price tagging your time makes comparing choices incredibly mechanical and straightforward. If you rate your time at $50 an hour, then it is a no-brainer
to hire a painter at $200 to do a 5-hour paint job. Of course, decision making is a far more complex process than a simple cost comparison. We will
talk a bit about that later. But for the time being, saying no, or...
