Because good advice never gets old and the good ol’ Michael Yardney is nothing if not quotable:
… [i]n their haste to hitch on to this new property boom, many beginning investors have chosen to devalue “credibility” in favour of “believability.”
Let me explain the difference. Credibility requires education, track record and proof of value – all things produced by an investment in time. On the other hand, believability requires only the ability to create belief – and that’s so much easier to do today with a fancy website and a glossy brochure.
I’ve recently come across a new firm that is “pretending” they are Australia’s largest buyers agent. Despite having a small team they “pretend” they have offices in most Australian capital cities and New Zealand. I’m sure their glossy brochure and fancy website impresses lost of potential clients.
Then there are the seminars that make outrageous promises. Come to my course and I’ll teach you how to invest like the pros and buy property with options – you know what I mean… put down $1,000 and control millions of dollars worth of property. Or the ones that say buy my DVD course and become a property developer over the weekend. You know… build 4 units, sell 3 and keep one free of debt.
All this sounds too good to be true doesn’t it? OF COURSE IT DOES!
Now that the property market is recovering and inching towards a boom, all the pundits are out!
The APIA Elves are getting more than usual enquiries about various property coaches, seminar providers, authors, self-proclaimed experts and what-have-you’s. Running an independent organisation means that the Elves do not officially endorse any...
